About Devyani Vats
AI creative strategist, entrepreneur and branding consultant based in Patna, Bihar, India — building brands with AI, creativity and innovation for clients across 12 countries.
Work with me
Who is Devyani Vats?
Devyani Vats is the Founder & CEO of Devyani Creative Studio, an AI-powered creative agency specialising in AI branding, website design, graphic design, UGC video ads, SEO and digital marketing. She works with founders and marketing teams who want the strategic depth of a consultancy with the speed of an AI-native studio.
Her career began with freelance logo and social design work for local businesses in Patna. As clients grew, so did the scope — from single deliverables to complete brand systems, conversion-focused websites and always-on creative programs. In 2022 she founded Devyani Creative Studio to formalise that approach, and in 2023 she rebuilt the studio around an AI production workflow that cut turnaround times by roughly 60% without compromising craft.
Mission: make world-class branding accessible to ambitious businesses by combining human creative direction with AI leverage. Vision: build India's most trusted AI-first creative agency — known for taste, speed and measurable results.
Her business philosophy is simple: strategy before aesthetics, systems before one-off assets, and outcomes before output. Every engagement is measured against something real — branded search, qualified enquiries, CPA, ROAS or organic traffic.
Career milestones
2019
First client work
Started designing logos and social creatives for local businesses in Patna while studying design.
2021
From deliverables to systems
Moved from one-off assets to complete identity systems for D2C and B2B brands.
2022
Devyani Creative Studio founded
Launched the studio with one promise: strategy-led creative, delivered properly.
2023
AI-assisted production
Built an AI-assisted pipeline for product visuals, video and copy exploration.
2024
Brand, digital and creative under one roof
Structured the studio around three pillars so clients get strategy and execution together.
2026
The Devyani Creative Brand System™
Formalised the five-stage framework used on every engagement: discover, position, design, build, grow.
Core areas of expertise
Seven disciplines, one integrated creative and growth system.
Brand strategy & positioning
Research, positioning and messaging that give the brand a clear place to stand.
Visual identity systems
Logos, type, colour and layout rules that stay consistent across every channel.
Website design & build
Fast, accessible, conversion-focused websites and landing pages.
Creative direction
Art direction for campaigns, social content and ad creative.
AI-assisted production
AI product photography, visual variations and content production at speed.
Digital foundations
SEO structure, analytics and Search Console set up correctly from day one.
The agency behind the work
A distributed AI-first creative team delivering brand, web, content and growth.
Brand — Strategy, positioning, visual identity and brand systems
Strategy, positioning, visual identity and brand systems.
Digital — Websites, landing pages and digital experiences
Websites, landing pages and digital experiences.
Creative — AI visuals, social content, campaigns and creative assets
AI visuals, social content, campaigns and creative assets.
Challenge, approach, outcome.
A few projects, described the way we actually work — no invented numbers.
- Challenge
- Strong formulations, but no coherent brand story, naming logic or visual language to launch with.
- Approach
- Positioning and a modular identity system with a tone-of-voice guide and an asset library that scales across SKUs.
- Deliverables
- Positioning, logo, identity system, packaging direction, brand guidelines.
- Outcome
- Brand transformation — a launch-ready identity the retail conversation could carry.
- Challenge
- A B2B services website with unclear messaging and no obvious path to enquiry.
- Approach
- Rebuilt information architecture, a new messaging hierarchy and a fast, accessible design system.
- Deliverables
- IA, copy structure, design system, build, analytics setup.
- Outcome
- Creative outcome — a clearer story and a single, obvious next step on every page.
- Challenge
- Creative fatigue after months of running the same small set of ads.
- Approach
- A concept-led UGC testing framework with a repeatable hook, script and edit library.
- Deliverables
- Concept matrix, scripts, edit templates, creative testing plan.
- Outcome
- Creative outcome — a repeatable pipeline instead of one-off ad assets.
Questions clients ask first
What does Devyani Creative Studio do?
Devyani Creative Studio is an AI creative and digital studio working across three pillars: Brand (strategy, positioning, identity systems), Digital (websites, landing pages, conversion-focused UX and SEO foundations) and Creative (AI visuals, social and ad creative, campaign direction).
Who do you work with?
Startups, small and medium businesses, D2C and ecommerce brands, founders building personal brands, and service businesses launching or repositioning.
Do you use AI in your creative process?
Yes — for research, exploration, variation and production. Positioning, art direction and final quality control stay human, so AI widens the options instead of replacing the thinking.
Will the final work look AI-generated?
No. AI is a production tool, not the aesthetic. Every asset is art-directed, refined and checked against your brand system before it ships.
How does the project process work?
Every project runs through The Devyani Creative Studio System™: Discover, Position, Design, Build, Grow. You get a written strategy and a scoped plan before any design work begins.
How can I start a project?
Send a project inquiry from the contact page or message +91 96931 25731 on WhatsApp. You'll receive a scoped proposal with deliverables, timeline and next steps.
What information do you need before starting?
Your business and audience, what you're launching or fixing, any existing brand assets, examples of work you admire, plus your budget range and timeline.
What types of creative projects do you accept?
Brand strategy and identity, graphic design, website design and build, AI creative production, social and ad creative, and creative campaigns. We take on projects where strategy and design are decided together.
Who is Devyani Vats?
Devyani Vats is a brand and creative strategist based in Patna, Bihar, India, and the Founder & CEO of Devyani Creative Studio.
Work with Devyani Vats
Tell us what you're building, where you're stuck and where you want to go.