Digital marketing services measured against pipeline, not vanity metrics
Digital marketing fails most often not because a channel is wrong, but because creative, landing pages and measurement are handled by different people who never talk. We run them as one system: the ad, the page it lands on and the report that judges both.
What usually brings clients here
Channels are managed in isolation
Ads point at pages nobody optimised, and SEO content never gets used in paid or email.
Reporting shows activity, not outcomes
Impressions and engagement go up while qualified enquiries stay flat.
Organic growth never starts
Publishing is sporadic and unstructured, so no topic ever reaches enough depth to rank.
How we approach digital marketing
We audit the full funnel — traffic source, landing experience, conversion path and follow-up — before recommending spend.
SEO work is structured as topic clusters: a pillar page plus supporting articles that interlink and target distinct intents.
Paid social is treated as a creative problem first; the account structure follows the creative testing plan.
Email and lifecycle flows capture demand the first visit did not convert.
How the engagement runs
- 01
Audit
Analytics, Search Console, ad account and landing page review.
- 02
Prioritise
The shortest path to more qualified enquiries, ranked by effort.
- 03
Build
Content clusters, landing pages, ad creative and email flows.
- 04
Launch
Tracking, conversion events and attribution sanity checks.
- 05
Test
Structured creative, page and offer testing on a fixed cadence.
- 06
Report
Monthly reporting against pipeline metrics with next actions.
What you get
- Full-funnel audit with prioritised actions
- SEO topic cluster plan and briefs
- Technical SEO fixes and schema implementation
- Paid social creative and testing structure
- Landing pages built for the campaign
- Email and lifecycle flow setup
- Monthly performance reporting
Why it matters
One system, not five vendors
Creative, page and measurement decisions are made together.
Organic compounds
Cluster-based content keeps earning after the spend stops.
Honest reporting
We report the metric tied to revenue even when it is the unflattering one.
Projects where this service led the outcome
Northwind — conversion-first website
Rebuilt information architecture, new messaging hierarchy and a fast, accessible design system.
Read the case studyOrbit Foods — UGC ad engine
A 24-concept UGC testing framework with weekly hook and edit iterations.
Read the case studyPatna Pure — social design system
A templated social design system plus a 90-day content engine.
Read the case study
Frequently asked questions
Do you manage ad spend or only creative?
Both models work. Many clients keep media buying in-house and use us for creative, landing pages and measurement; others hand over the full programme.
How long before SEO shows results?
Technical fixes can move impressions within weeks. Content clusters generally need a few months of consistent publishing and internal linking before rankings stabilise. Anyone promising faster is guessing.
What reporting will we get?
A monthly report covering traffic, rankings, creative performance and conversions, with the specific actions planned for the following month.
Often combined with
Website Design & Development
Website design and development services for brands that need speed, clarity and conversions — information architecture, UI/UX, technical SEO and Core Web Vitals engineering.
Explore website design & developmentUGC Video Ads
UGC video ad production from Dev Creative Agency — hook research, scripting, creator production and iteration frameworks for Meta, Instagram and YouTube ad accounts.
Explore ugc video adsCreative Strategy
Creative strategy consulting from Devyani Vats — audience research, messaging frameworks, campaign platforms and creative testing plans for brands and marketing teams.
Explore creative strategy
Not sure where to start? Contact Dev Creative Agency and we will scope the shortest path, or see all 7 core services.
Ready to start your digital marketing project?
Book a free 30-minute consultation with Devyani Vats and leave with a clear creative and growth plan.