Portfolio
Case studies with real outcomes
Every project below documents the problem, the solution, our process and the measurable results — plus what the client said afterwards.
- Branding
Aurea Labs — AI-first brand system
- Problem
- A skincare startup with strong formulations and no coherent brand story or visual language.
- Solution
- A modular identity system, tone-of-voice guide and AI-assisted asset library for endless SKU variations.
- Process
- Discovery → positioning → identity → asset system → rollout
- Results (before → after)
- +142% branded search, 3.1x average order value in 5 months.
“Devyani translated a messy idea into a brand our retail partners take seriously.”
- Website
Northwind — conversion-first website
- Problem
- A B2B services site with a 71% bounce rate and no lead capture path.
- Solution
- Rebuilt information architecture, new messaging hierarchy and a fast, accessible design system.
- Process
- Audit → IA → copy → design → build → CRO testing
- Results (before → after)
- 2.8x qualified enquiries, LCP down to 1.1s.
“It finally looks and performs like the company we are.”
- UGC
Orbit Foods — UGC ad engine
- Problem
- Rising CAC and creative fatigue after two months on the same ad set.
- Solution
- A 24-concept UGC testing framework with weekly hook and edit iterations.
- Process
- Research → hooks → scripts → creator production → iteration
- Results (before → after)
- CPA down 47%, ROAS 4.6 sustained across a quarter.
“The creative pipeline is the reason we could scale spend.”
- Packaging
Maison Ivy — luxury packaging
- Problem
- Premium pricing undermined by generic, off-the-shelf packaging.
- Solution
- Editorial packaging suite, print-ready dielines and AI product photography.
- Process
- Moodboards → structure → print tests → photography
- Results (before → after)
- Listed by three premium retailers within one quarter.
“Shelf presence completely changed the conversation with buyers.”
- Video Ads
Helix AI — launch campaign
- Problem
- A technical product launch with no narrative and a tight timeline.
- Solution
- AI video production, motion graphics and a paid social creative matrix.
- Process
- Narrative → storyboard → AI production → media plan
- Results (before → after)
- 1.4M qualified views, 6,200 waitlist signups.
“Fast, strategic and remarkably calm under a launch deadline.”
Process
How results happen
Discovery, positioning, design systems, AI production, launch and monthly optimisation.
Want results like these?
Book a free 30-minute consultation with Devyani Vats and leave with a clear creative and growth plan.