Portfolio
Case studies with real outcomes
Every project below documents the problem, the solution, our process and the measurable results — plus what the client said afterwards.
- Branding
Aurea Labs — brand system for a skincare launch
- Problem
- Strong formulations, but no coherent brand story, naming logic or visual language to launch with.
- Solution
- Positioning and a modular identity system with a tone-of-voice guide and an asset library that scales across SKUs.
- Process
- Discovery → positioning → identity → asset system → rollout
- Deliverables
- Positioning, logo, identity system, packaging direction, brand guidelines.
- Outcome
- Brand transformation — a launch-ready identity the retail conversation could carry.
- Website
Northwind — conversion-first website
- Problem
- A B2B services website with unclear messaging and no obvious path to enquiry.
- Solution
- Rebuilt information architecture, a new messaging hierarchy and a fast, accessible design system.
- Process
- Audit → IA → copy → design → build → refinement
- Deliverables
- IA, copy structure, design system, build, analytics setup.
- Outcome
- Creative outcome — a clearer story and a single, obvious next step on every page.
- UGC
Orbit Foods — creator-style ad creative system
- Problem
- Creative fatigue after months of running the same small set of ads.
- Solution
- A concept-led UGC testing framework with a repeatable hook, script and edit library.
- Process
- Research → hooks → scripts → production → iteration
- Deliverables
- Concept matrix, scripts, edit templates, creative testing plan.
- Outcome
- Creative outcome — a repeatable pipeline instead of one-off ad assets.
- Packaging
Maison Ivy — packaging and product visuals
- Problem
- Premium pricing undermined by generic, off-the-shelf packaging.
- Solution
- An editorial packaging suite with print-ready dielines and AI product photography.
- Process
- Moodboards → structure → print tests → photography
- Deliverables
- Packaging system, dielines, product photography set.
- Outcome
- Brand transformation — shelf presence that matches the price point.
- Video Ads
Helix — launch campaign creative
- Problem
- A technical product launch with no narrative and a tight timeline.
- Solution
- A launch narrative, AI-assisted video production, motion graphics and a creative matrix.
- Process
- Narrative → storyboard → production → distribution plan
- Deliverables
- Narrative, storyboards, video set, motion graphics, paid-social creative.
- Outcome
- Creative outcome — a complete launch creative system delivered inside the deadline.
Process
How results happen
Discovery, positioning, design systems, AI production, launch and monthly optimisation.
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