Each case study follows the same structure — the situation we were handed, the approach we took, the process we ran and what changed afterwards. Figures are reported as the client measured them.
A skincare startup with strong formulations and no coherent brand story or visual language.
A modular identity system, tone-of-voice guide and AI-assisted asset library for endless SKU variations.
Discovery → positioning → identity → asset system → rollout
+142% branded search, 3.1x average order value in 5 months.
“Devyani translated a messy idea into a brand our retail partners take seriously.”
A B2B services site with a 71% bounce rate and no lead capture path.
Rebuilt information architecture, new messaging hierarchy and a fast, accessible design system.
Audit → IA → copy → design → build → CRO testing
2.8x qualified enquiries, LCP down to 1.1s.
“It finally looks and performs like the company we are.”
Rising CAC and creative fatigue after two months on the same ad set.
A 24-concept UGC testing framework with weekly hook and edit iterations.
Research → hooks → scripts → creator production → iteration
CPA down 47%, ROAS 4.6 sustained across a quarter.
“The creative pipeline is the reason we could scale spend.”
Premium pricing undermined by generic, off-the-shelf packaging.
Editorial packaging suite, print-ready dielines and AI product photography.
Moodboards → structure → print tests → photography
Listed by three premium retailers within one quarter.
“Shelf presence completely changed the conversation with buyers.”
A technical product launch with no narrative and a tight timeline.
AI video production, motion graphics and a paid social creative matrix.
Narrative → storyboard → AI production → media plan
1.4M qualified views, 6,200 waitlist signups.
“Fast, strategic and remarkably calm under a launch deadline.”
Inconsistent daily posting with no recognisable visual signature.
A templated social design system plus a 90-day content engine.
Audit → templates → content engine → analytics loop
+310% engagement, 58k organic followers added.
“Our feed finally looks like a brand, not a scrapbook.”
AI branding services from Dev Creative Agency: positioning, naming, brand identity systems and AI-assisted asset libraries. Led by Devyani Vats, founder and branding consultant.
Explore ai brandingWebsite design and development services for brands that need speed, clarity and conversions — information architecture, UI/UX, technical SEO and Core Web Vitals engineering.
Explore website design & developmentGraphic design services from Dev Creative Agency — logo and packaging design, social media creatives, marketplace listing images and motion graphics built on a reusable design system.
Explore graphic designUGC video ad production from Dev Creative Agency — hook research, scripting, creator production and iteration frameworks for Meta, Instagram and YouTube ad accounts.
Explore ugc video adsAI content creation services — AI product photography, AI video production, motion graphics and AI-assisted copy, art-directed and quality-checked by Dev Creative Agency.
Explore ai content creationCreative strategy consulting from Devyani Vats — audience research, messaging frameworks, campaign platforms and creative testing plans for brands and marketing teams.
Explore creative strategyFull-funnel digital marketing services — technical and content SEO, paid social creative, email flows and content marketing, reported against pipeline rather than vanity metrics.
Explore digital marketingBook a free 30-minute consultation with Devyani Vats and leave with a clear creative and growth plan.
