Each case study follows the same structure — the situation we were handed, the approach we took, the process we ran and what changed afterwards. Figures are reported as the client measured them.
01 / 6 · Branding
Aurea Labs — brand system for a skincare launch
The problem
Strong formulations, but no coherent brand story, naming logic or visual language to launch with.
What we did
Positioning and a modular identity system with a tone-of-voice guide and an asset library that scales across SKUs.
Process
Discovery → positioning → identity → asset system → rollout
Brand transformation — a feed that reads as one brand.
Services behind the work
Where to go next
AI Branding
AI branding services from Dev Creative Design: positioning, naming, brand identity systems and AI-assisted asset libraries. Led by Devyani Vats, founder and branding consultant.
Website design and development services for brands that need speed, clarity and conversions — information architecture, UI/UX, technical SEO and Core Web Vitals engineering.
Graphic design services from Dev Creative Design — logo and packaging design, social media creatives, marketplace listing images and motion graphics built on a reusable design system.
UGC video ad production from Dev Creative Design — hook research, scripting, creator production and iteration frameworks for Meta, Instagram and YouTube ad accounts.
AI content creation services — AI product photography, AI video production, motion graphics and AI-assisted copy, art-directed and quality-checked by Dev Creative Design.
Full-funnel digital marketing services — technical and content SEO, paid social creative, email flows and content marketing, reported against pipeline rather than vanity metrics.
